Comments on: Sex, Beef and the Quarter Pounder in China http://calpolymbatrip.com/2008/china/sex-beef-and-the-quarter-pounder-in-china/ The MBA Graduate Program at Cal Poly Sat, 11 Feb 2012 01:35:35 +0000 http://wordpress.org/?v=2.6.3 By: Xiaofei Song http://calpolymbatrip.com/2008/china/sex-beef-and-the-quarter-pounder-in-china/#comment-10122 Xiaofei Song Thu, 19 Mar 2009 23:07:28 +0000 http://calpolymbatrip.com/2006/china/sex-beef-and-the-quarter-pounder-in-china/#comment-10122 Both McDonald and KFC have very success marketing strategy in China. They attracted millions of customers everyday. And you can see, their restaurants are the hardest place to find a seat most of the time. At some point, they did a very good job to be more customer friendly, and localized their product to satisfy more customers need. Plus, I think the most important is their customer service in China, which makes a huge difference compare to the service they have over here. As a lot of people tell me, Chinese are very tradition and it is hard to see something related to sex on the commercial. McDonald, a business target most toward Children, did it. The commercial makes beef to be sexy, but it is still a huge improvement and Chinese consumer actually accepts it. Very impressive article! Both McDonald and KFC have very success marketing strategy in China. They attracted millions of customers everyday. And you can see, their restaurants are the hardest place to find a seat most of the time. At some point, they did a very good job to be more customer friendly, and localized their product to satisfy more customers need. Plus, I think the most important is their customer service in China, which makes a huge difference compare to the service they have over here.

As a lot of people tell me, Chinese are very tradition and it is hard to see something related to sex on the commercial. McDonald, a business target most toward Children, did it. The commercial makes beef to be sexy, but it is still a huge improvement and Chinese consumer actually accepts it. Very impressive article!

]]> By: Kerry http://calpolymbatrip.com/2008/china/sex-beef-and-the-quarter-pounder-in-china/#comment-684 Kerry Thu, 07 Dec 2006 23:01:30 +0000 http://calpolymbatrip.com/2006/china/sex-beef-and-the-quarter-pounder-in-china/#comment-684 The new McDonalds ads are very different from the ads/commercials I saw on TV in China a few years ago. They had the "I'm Lovin' It" campaign in China as well as in the States and hired a popular Taiwanese singer (Wong LeeHom) for the campaign. It is interesting to see how American global brands market their products in foreign countries. Sometimes they use the same world-wide tactic such as the "I'm Lovin' It" campaign or different strategies as in the new sexier ads for China. Pepsi Cola used the same "big celebrity" campaign strategy in the US and in China when I was there. Pepsi had hired Beyonce and other singers for the US while China's ads had basketball star Yao Ming and a popular Taiwanese singer Jay Chou. I just heard that Levi's just launched a new ad campaign in Asia featuring popular Korean singer BoA (she is a clean version of Britney Spears of Asia). McDonalds is actually behind KFC in popularity and marketshare in China. KFC outnumbers McDonalds by far. I have seen two KFCs on the same block within view from each other (similar to the proliferation of Starbucks in America). American fast food chains are popular in China because they are viewed as "bourgeois" and are aspirational brands. When enough Chinese become middle class and the ill effects of obesity becomes apparent, I'm sure that the appeal will fade. The new McDonalds ads are very different from the ads/commercials I saw on TV in China a few years ago. They had the “I’m Lovin’ It” campaign in China as well as in the States and hired a popular Taiwanese singer (Wong LeeHom) for the campaign.

It is interesting to see how American global brands market their products in foreign countries. Sometimes they use the same world-wide tactic such as the “I’m Lovin’ It” campaign or different strategies as in the new sexier ads for China. Pepsi Cola used the same “big celebrity” campaign strategy in the US and in China when I was there. Pepsi had hired Beyonce and other singers for the US while China’s ads had basketball star Yao Ming and a popular Taiwanese singer Jay Chou. I just heard that Levi’s just launched a new ad campaign in Asia featuring popular Korean singer BoA (she is a clean version of Britney Spears of Asia).

McDonalds is actually behind KFC in popularity and marketshare in China. KFC outnumbers McDonalds by far. I have seen two KFCs on the same block within view from each other (similar to the proliferation of Starbucks in America).

American fast food chains are popular in China because they are viewed as “bourgeois” and are aspirational brands. When enough Chinese become middle class and the ill effects of obesity becomes apparent, I’m sure that the appeal will fade.

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